WONDERWALL

What major changes has the NME (or another magazine of your choice) undergone? How has it shown its flexibility in changing times?
NME is renowned for its flexibility and ability to adapt as fast as the audience change, making it always up to date, NME being one of the most extreme in change as throughout the magazines life it has undergone a journey of monumental change in complete style to the magazine to the genre and topics covered in the magazine. This is different to the new change that not just NME are faced with but all magazines of today, new technology is forcing magazines to rethink their plans for the future, and now all magazines are beginning to adapt by turning much more technical with most magazines also having a complementary website to go with it. This reflects the technical development and advancements within the industry that are happening leaving magazines trailing and desperately trying to keep up with the tech and not get left behind.
How are some magazines more than ‘just magazines’ and more like brands?
Magazines now are more like brands as they establish an image which is instantly recognisable to an audience, and which audiences link with the magazine and is often used in more than just magazines, such as online websites which is another reflection of the developments in technology within the industry.
Do people trust brands? Can anything else earn their trust?
I think people do trust brands as that’s there appeal that if they are on a product they target a specific audience. I think partnerships with other brands offer more to audiences and gain more trust as it the safety and advantages of two rather than one which is appealing to the audience.