Gender representation

Gender is represented in the media in a very stereotypical manner, they do this to appeal to a wide audience and don't cater for exceptions or minorities. They see the male audience and try to appeal to them, by sterotyping males as being masculine, tough, and hard, and then basing their product or advertisment around this, same as with females they sterotype them as being feminine, fragile, and soft. The media's sterotypical ways rub off in society now as most people grow up with an awareness of what elements and characteristics are masculine and feminine and never challenge these codes and conventions set by the media.